I'm Shug (Brenda Derr), owner of Shug's Tiny Town. Shug's is a place for families to spend quality time together. In making a fun space for your families, I have found a way to honor my family in every corner of the store. My dad, Leroy Seager, called me Shug, short for Sugar. That is how the store got it's name. My mom, Ruby, was the inspiration for the Grandma Ruby's Diner building in the Shug's Tiny Town play center. The onsite ice cream parlor is named after my daughter, Megan. As you can see, my family is important to me, and so is yours.

I've created a unique environment where there is fun to be had at any age. The "tiny town" we've created gives kids a place to take the focus off the screens and let their imaginations run wild. I believe some of the best life lessons are learned through play. It is so important for our kids to learn to use their creativity and imaginations.

Megan's Old-Fashioned Ice Cream Parlor gives you a place to sit and slow down the pace of life, just for a bit, in our throwback 50's style environment. Enjoy a delicious meal or a special treat of hand-scooped ice cream.

At Shug's our toy store is full of Melissa & Doug toys, Usborne books and many other items from great, quality toy brands. Many times we have a game or two set around the store for you to try out.

There's truly something for everyone at Shug's with surprises around every corner. Like my own first dollhouse, now set up as an "I Spy" game for all guests of Shug's Tiny Town to enjoy. I hope that you will stop by. You will not be disappointed.

More Fun Than You Can Handle

All Under One Roof!

Plan your visit to Southeast Iowa’s Premier Destination for kids…Shug’s Tiny Town. This unique center, located in Fort Madison, Iowa, includes a play area, old-fashioned ice cream parlor, toy store and make your own stuffed animal activity all under one roof!

Let your child's imagination run wild in the Shug's Tiny Town play area with life size buildings filled with educational toys and fun activities. Your child will be engaged in creative play for hours in the market, boutique, fire station, diner and more! Shop our Toy Store with a wide selection of educational toys, books and games including items from popular brands such as Learning Resources, Melissa and Doug and Usborne books to just name a few. Build a lovable new friend to take home at Shug's Bear Factory, then top it off with a favorite treat or have lunch in our 50's retro diner, Megan's Old-Fashioned Ice Cream Parlor.

With so many options you're sure to experience a day of fun that the kids will remember forever!


Shug's Tiny Town play center is a indoor play area where your child can role play and interact in several life size buildings. Let their imagination run wild!

Shop from a large selection of educational toys, books, games, puzzles and stuffies.

Take a step back in time and enjoy a meal and a delicious treat at Megan's Old Fashioned Ice Cream Parlor.

Celebrate your child's birthday or any special event with a group outing to Shug's Tiny Town. Special package pricing available.

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